Always list your item in the relevant category or categories. In most cases, there is only one appropriate category. When your item fits in multiple categories, you can choose to list it in each one for an additional fee—but remember, listing your item in unrelated categories just to increase exposure violates eBay policy.

Ask yourself what words you would use in a search engine if you were in your buyer’s shoes. Keep in mind that buyers don’t use words like “Wow” or “Look” when they search the Internet, so don’t waste valuable space. Instead, use descriptive words that are meaningful to buyers, such as brand names, to create a great, detailed listing.

Some sellers choose to add a subtitle to make an even more detailed listing. While you’re charged a fee for subtitles, they’re a great way to provide buyers with more detail and item specifics. Subtitles show up in search results, helping make your listings stand out before shoppers even click.