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Photo quality requirements
Successful listings start with great photos. Listings with better photo quality are 5% more likely to sell.*
Take pictures that sell
Our photo guide will show you how.
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An Overview of photo quality requirements
Photo requirements to remember
Every listing must have at least one photo.
Listings without accompanying photos are no longer allowed. If your item isn't something you can photograph yourself (e.g., a vacation package), browse the Internet for copyright-free images you can use with your listing.
Minimum photo size.
eBay requires a minimum length of 500 pixels for the longest side; setting your camera's default to High or Medium photo quality will ensure your photos are large enough.
Click here to watch a demo that will show you how to find photo sizes on a PC and a Mac.
Don't use borders on your photos.
Borders aren’t allowed on any of your photos. The only exception is if you have a “natural” border created by photographing your square or rectangular item against a neutral-colored backdrop.
Watermark policy.
Watermarks are allowed for ownership and attribution, but not for marketing information, specific details about your item, or customer service. Your watermark should be no bigger than 5% of the total image area, have an opacity of no more than 50%, and never obscure the item. Links are not allowed in watermarks.
To make sure your watermarks are compliant, use the eBay watermark creation service. You’ll find it in the “Bring your item to life with pictures” section of the listing form.
No text or artwork on photos.
No text or artwork (such as “Free shipping” or seller logos) may be added to photos. Copy that is essential to your listing should be placed in the title, subtitle, or item description.
Stock photos can only be used for brand-new items.
Stock photos may no longer be used as the primary photo for a used item listing. Catalog images are acceptable, but not as the primary photo for used items; exceptions are the Books, Movies, Music, and Video Game categories. Catalog images for video game consoles, however, must adhere to the new requirement.
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Quick Tip
Photos must be at least 500 pixels on each side, allowing buyers to enlarge and see all your item’s details.
Quick tips to speed up sales
Enhance your listings, entice buyers, and generate sales with these pointers to capture great photos.
Help your photos tell a story
A photo is worth more than a thousand words, but a few well-crafted words can greatly enhance the effectiveness of your listing.
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*Likelihood to sell based on an eBay study that reviewed 6.8 million listings that resulted in an increase in 4.5% more sales over this period; “better photo quality” defined as photos that measure 500 or greater pixels on the longest side, do not have added text or graphics, and are uploaded to eBay picture service. Individual results may vary and results assume that sellers do not increase the item price while making these changes.