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Following on eBay: Attracting followers
Showcase your inventory and build sales by attracting followers
Tips and News
Visit the eBay for Business blog: your ongoing resource
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The best way to market your inventory and drive more sales with eBay's new functionality is to grow your number of followers. To build a following, create both inspiring collections and a great profile, and follow others—other members, collections and interests—that inspire you. When you discover something new, your followers do too!
You should also take advantage of social media to build your following. Facebook, Pinterest, Twitter, Instagram and YouTube are among the most popular social sites in the US.
Follow these top tips for building a following via social media:
- Decide which social media sites you'd like to focus on, and create accounts for each
- From collections to reviews to guides, create and share quality, engaging eBay content relevant to your audience
- On top of your eBay content, be sure to post pictures, ask questions, offer tips and share your expertise
- Engage regularly with your fans and followers—thank them for their input and address any customer service questions that might arise
- Post regularly, but not too much—and always make sure that your content is engaging!
For more info, check out these social media basics, our tips and best practices for social media selling, watch an informative video and download our Social Selling Guide pdf.
Frequently Asked Questions
How do I share collections on social media sites?
After you have created a great collection, you can share it quickly and easily by using the share links (shown below). You can also copy and paste the url.
What social media site is right for my business?
Beyond the well-known sites like Facebook and Twitter, one way to discover which social media sites might be right for your business is to leverage the power of search engines to find these sites. For example, if you search for "social media sites" you'll find a "List of social networking sites" on Wikipedia that contains links to and descriptions of social media sites around the world.
Also consider doing an Internet search that factors in your target market. For example, if your target market is new moms, do a search on "social media new moms" to find links to articles that can offer you guidance, like "Mother's Day: 5 Social Media Tools for New Moms."
I already have pages for my business on social media sites. Is there anything I have to do or change to share collections?
No. If you use the Pinterest, Facebook or Twitter icons on eBay to share your collections, it will automatically post it to the account that you are logged into. Make sure you're logged into the account you want to share from before clicking on one of these sharing icons.
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